CAM Diploma in Digital Marketing

CAM Diploma in Digital Marketing

Course Details

Digital marketing is an essential feature in any successful marketing department.  The understanding of Pay Per Click (PPC), Search Engine Optimisation (SEO) and affiliate marketing are valuable skills that employers are seeking.  

This course has been developed by the Communications Advertising and Marketing (CAM) Education Foundation – and accredited by the Chartered Institute of Marketing (CIM) and covers the full range of digital marketing techniques.  These techniques include the following:

• Email
• Online advertising
• Viral marketing
• Online PR.
  
• Digital metrics
• Legislation
• Regulation
• Codes of practice.

Qualifications

Study Plan

Study Details

Digital Marketing Essentials


Lesson one – Digital Marketing Mix
Lesson two – Digital Marketing Campaign principles
Lesson three – Hardware e-tools
Lesson four – Software e-tools
Lesson five – E-marketing communications mix
Lesson six – Using digital media
Lesson seven – Digital advertising
Lesson eight – Digital sales support and sales promotion
Lesson nine – Digital PR
Lesson ten – Applicable legislation for digital marketing
Lesson eleven – Digital Marketing Research
Lesson twelve – Measuring digital marketing campaigns


Digital Marketing Planning


Lesson one - Online and traditional marketing concepts
Lesson two – Digital campaigns and online business models
Lesson three – the role of new technologies in digital marketing and environmental impacts
Lesson four – Undertaking digital audits
Lesson five – Digital marketing mix - product
Lesson six – Digital marketing mix - price
Lesson seven – Digital marketing mix – place
Lesson eight – Digital marketing mix – promotion for website success
Lesson nine - Digital marketing mix – people, process, physical evidence
Lesson ten – Digital marketing plan – introducing SOSTAC
Lesson eleven – Applying the digital marketing plan
Lesson twelve – evaluating digital marketing plan activity


Marketing & Consumer Behaviour


Lesson one – Introducing the role of marketing and marketing planning
Lesson two – Conducting an audit and setting objectives
Lesson three – Segmentation and the impact on the marketing mix
Lesson four – Marketing Research
Lesson five – Research methodologies
Lesson six – Planning marketing communications
Lesson seven – Communications strategy, planning, setting budgets and international
considerations
Lesson eight – Measurement and branding
Lesson nine – Understanding consumer behaviour
Lesson ten – Buyer behaviour concepts
Lesson eleven – Channel behaviour
Lesson twelve – Traditional and digital distribution and measuring channel performance

Careers