Certificate in Social Media Marketing

Certificate in Social Media Marketing

Course Details

This marketing course will teach the necessary skills to build and facilitate a social media campaign utilising all the market leading social networking tools available in the market today.

A 2 to 3 month course that will teach the creation of pages in sites such as Facebook, Twitter, LinkedIn, and Google+, while covering the major pitfalls associated with tweeting and posting.

Qualifications

Upon completion of the course you will have gained the practical and relevant understanding of social media which will set you apart from others that have missed this essential element of any marketing department.

Key areas of the course are as follows:

• Branding
• Reputation Management
• Customer Service
• Feedback
• Lead generation

Study Plan

• Level 3 qualification - comparable to studying at A Level or NVQ Level 3
• Three online units
• Three lessons and two final projects
• Approximately 120 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week

Study Details

• Introduction to Social Media
• What is social media?
• Why does social media matter to business?
• What types of social media?
• Communities driven by content type
• Modelling audiences or participants
• Social media and corporate reputation
• Content implications for reputation management and social media
• How does social media impact the communications / marketing funnel?
• Where does social media fit in with the purchase process?
• Developing a Social Media Plan

• Quick quiz – what can you use social media tools for?
• Maximising effectiveness for LinkedIn
• How can you showcase your potential?
• Checklist for creating a company page on LinkedIn
• To Facebook or Google?
• A guide to Edgerank component parts
• Checklist for a Facebook page
• Google+
• A checklist for creating a Google+ Page
• Blogs – living in the blogosphere
• Microblogging – Twitter (wwwtwittercom)
• Tweet opportunities for events
• A guide to Tweet terms

• What is content?
• A visual guide to atomisation
• What is the process for effective atomisation?
• Social media elects Presidents
• What about games?
• What about search and social media content?
• Legal considerations of social media
• What content falls within the CAP code?

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