Certificate in Social Media Marketing

Course Details

This marketing course will teach the necessary skills to build and facilitate a social media campaign utilising all the market leading social networking tools available in the market today.

A 2 to 3 month course that will teach the creation of pages in sites such as Facebook, Twitter, LinkedIn, and Google+, while covering the major pitfalls associated with tweeting and posting.

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Qualifications

Upon completion of the course you will have gained the practical and relevant understanding of social media which will set you apart from others that have missed this essential element of any marketing department.

Key areas of the course are as follows:

Branding
Reputation Management
Customer Service
Feedback
Lead generation

Study Plan

Level 3 qualification - comparable to studying at A Level or NVQ Level 3
Three online units
Three lessons and two final projects
Approximately 120 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week

Study Details

Introduction to Social Media

Introduction to Social Media
What is social media?
Why does social media matter to business?
What types of social media?
Communities driven by content type
Modelling audiences or participants
Social media and corporate reputation
Content implications for reputation management and social media
How does social media impact the communications / marketing funnel?
Where does social media fit in with the purchase process?
Developing a Social Media Plan

Using Social Media Tools

Quick quiz – what can you use social media tools for?
Maximising effectiveness for LinkedIn
How can you showcase your potential?
Checklist for creating a company page on LinkedIn
To Facebook or Google?
A guide to Edgerank component parts
Checklist for a Facebook page
Google+
A checklist for creating a Google+ Page
Blogs – living in the blogosphere
Microblogging – Twitter (wwwtwittercom)
Tweet opportunities for events
A guide to Tweet terms

Developing Content

What is content?
A visual guide to atomisation
What is the process for effective atomisation?
Social media elects Presidents
What about games?
What about search and social media content?
Legal considerations of social media
What content falls within the CAP code?

Careers

The Certificate in Social Media Marketing is one of the most relevant and current qualification in marketing today and as such will put you ahead of the pack when job hunting.

A job as a social media marketing manager can expect to earn up to £28,598 per annum*.

*Source: hays