Introductory Certificate in Marketing

CIM Introductory Certificate in Marketing

 Chartered Institute of Marketing

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Course Details

The Introductory Certificate in Marketing is a qualification issued by the Chartered Institute of Marketing (CIM). The CIM are the world’s largest marketing organization and gaining a CIM certificate will open up many new doors to you.

The CIM Introductory Certificate to Marketing will teach you the fundamental principles of marketing, understanding customer behavior, how to write a marketing plan and how to segment and target clients to meet their specific needs.

This is an accredited training course by CIM and will demonstrate to potential employers that you can carry out a role in marketing with the necessary skills.

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Qualifications

On completion of the Introductory Certificate in Marketing you will be awarded the CIM Introductory Certificate in Marketing.

The CIM has over 50,000 members in over 130 countries. They set the standards for marketers ensuring your skills are recognised by the marketing business world.

Study Plan
  • Marketing Planning
  • SWOT analysis
  • Responding to the macro-environment
  • Responding to the micro-environment
  • Understanding customers
  • Segmentation
  • Research techniques
  • Marketing tactics - product, price, place and promotion
  • Services marketing
  • Business-to-business marketing
  • Not-for-profit marketing
  • The extended marketing mix

At the end of each chapter you may complete an optional assignment and submit it to your tutor for assessment and feedback.

Study Details

The Introductory Certificate in marketing course should take approximately 180 hours to complete.

 

Careers

Successful completion of the CIM marketing course could see you applying for positions as a Marketing Assistant earning up to £27,000* a year. With further marketing experience you could progress to a position as Marketing Executive which can pay up to £40,000* per year.

*Source: hays

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