Introductory Certificate in Marketing

CIM Introductory Certificate in Marketing

Course Details

The Introductory Certificate in Marketing is a qualification issued by the Chartered Institute of Marketing (CIM). The CIM are the world’s largest marketing organisation and gaining a CIM certificate will open up many new doors to you.

The CIM Introductory Certificate to Marketing will teach you the fundamental principles of marketing, understanding customer behavior, how to write a marketing plan and how to segment and target clients to meet their specific needs.
This is an accredited training course by CIM and will demonstrate to potential employers that you can carry out a role in marketing with the necessary skills.

Why do a Certificate in Marketing?

• Gain a CIM Introductory Certificate in Marketing 
• All your course materials are provided
• You can learn whilst still working
• Unlimited access to an online learning community
• No previous experience is required
• Course materials written by industry experts
• A dedicated personal tutor at all times

Qualifications

During the course of your studies you will be given 21 assignments to complete.  The assignments will assist in determining your understanding of what you have learned in each study unit.  Your personal tutor will assess your coursework and provide you with feedback on your progress and provide any guidance you need.  Your assessments will form part of the basis of your qualification along with 1 exam.  Upon successful completion of the course you will be awarded the CIM Introductory Certificate in Marketing.

The Chartered Institute of Marketing (CIM) is the foremost international marketing organisation with over 45,000 worldwide members in over 130 different countries.  CIM go to great efforts to ensure the marketing profession continues to develop, maintains professional standards and constantly improves the skills set of marketing practitioners.  This ensures practitioners are in a position to deliver outstanding results for their business.

CIM are a leading awarding organisation in the UK vocational sector.  Being awarded the CIM Introductory Certificate in Marketing will boost your CV and job prospects with potential employers.  Not only will it demonstrate you have the necessary skills to undertake Marketing, it also shows you are committed to your own self development.

Study Plan

• Marketing Planning
• SWOT analysis
• Responding to the macro-environment
• Responding to the micro-environment
• Understanding customers
• Segmentation
• Research techniques
• Marketing tactics - product, price, place and promotion
• Services marketing
• Business-to-business marketing
• Not-for-profit marketing
• The extended marketing mix

Study Details

The Introductory Certificate in Marketing course is split into 5 modules covering a number of topics.

Whilst working through the course there will be 21 assignments to undertake.  You will be given your own personal tutor throughout the course who will be on hand to provide you with guidance via telephone and email.  You should send your completed assignments to your tutor who will assess your progress ensure you are getting the most out of your course.

Your course performance will be assessed via 1 exam.

The Introductory Certificate in Marketing course should take approximately 160 hours to complete.  An example of how you may break your study down is shown below: 

Study Period	Weekly Hours
6 Months	6.5 Hours
12 Months	3.5 Hours
24 Months	1.5 Hours

Careers

Successful completion of the CIM marketing course could see you applying for positions as a Marketing Assistant earning up to £27,000* a year. With further marketing experience you could progress to a position as Marketing Executive which can pay up to £40,000* per year.

*Source: hays

Example roles:

Marketing Assistant                                      Marketing Executive
£22,000                                                              £28,000
Source: The Ultimate Recruitment Company      Source: The Ultimate Recruitment Company